AC Pediatric Dentistry is a well-known dental office with multiple locations in Miami, FL with extensive experience in providing dental care for children, teens and special-needs patients.
The Challenge
AC Pediatric Dentistry previously had basic and unprofessional branding, with inconsistent content and graphics, and wasn’t taking advantage of all the opportunities digital technologies had to offer. They had a static website that was incompatible with SEO, outdated content, lacked a blog, and most important of all, it wasn’t mobile friendly.
The Solution
Beginning with a business review process, we started analyzing all the ‘pros’ the office had accomplished by conducting market research to learn about their competitors, their location, their challenges, and more. After that, we started with the logo makeover, then we integrated a patient reviews platform that helped improve their online reputation.
We also created engaging social media content focused on parents (especially mothers) and worked on a more personal approach to the community by sponsoring events at movie theaters and other locations where families learned more about the office and engaged with the brand as a whole.
Lastly, we created a cutting-edge website with effective, practical and beautiful designs, as well as custom development content.
Google Adwords and social media campaigns were ran that strategically-focused on bringing new customers to the office and to retain current ones.
Automated email marketing campaigns were created with dedicated content focusing on continuing customers conversations, to build lasting relationships.
Office-Patient relations were improved by using a call tracking-and-monitoring system, where customer service was improved by listening to their comments and concerns and creating an engaging script to handle conversations.
For more than 20 years, FB Doors has been serving South Florida area as a full service contractor, specializing in High-Impact Windows and Doors.
The Challenge
FB Doors had an undeveloped brand, inconsistent content and no graphics at all; they weren’t taking advantage of all the opportunities that marketing and digital technology could offer them. FB Doors wanted to generate more quality leads to increase sales.
The Solution
We started by establishing and creating a clear and compelling branding process, taking in consideration their competitors, location and the market.
We developed an entire branding project for them, including a new logo, brochures, truck wrapping, magazine artworks, an eye-catching and cutting-edge website, all capable of generating more leads and compatible with all new technologies, especially mobile. The project also included aggressive SEO and paid advertising strategies.
After that, we took over their social media channels and created engaging and relevant content, where people learn more about the office and the services provided and generated more qualified leads.
As part of this transformation process, we integrated a customer review platform that helped improve their online reputation.
Advertising on Google (Search & Display) and social media was developed, targeting specific areas in South Florida where qualified lead potential was determined.
Automated email marketing campaigns were created, with customized content focused on providing those undecided leads, with more information about their services and nurture those relations. Also, referral programs for past customers were launched
Havana 1957 is a leading Cuban restaurant chain with 5 locations around South Florida.
The Challenge
V&E Restaurant Group was looking for an experienced agency to help with the creation and development of a new casual Cuban restaurant chain that offers a unique dining experience like none other, providing upscale branding and communication in a thriving Cuban food scene.
The Solution
Starting with a market analysis, DM Agency played an active role in the brand development, creating all related brand assets. We started by establishing and creating a clear and compelling branding process, taking their competitors, location and the market into consideration.
As part of the brand development process, we designed the logo, signage, menus, and all marketing and advertising collaterals, and launched a creative website capable of perfectly communicating an upscale brand in the growing South Florida restaurant scene. The project also included an aggressive digital marketing and social media strategy that educated the audience on how a Cuban restaurant in Miami can be different than everything they knew, using it as a lead, a database generator and to incentivize online bookings.
Lastly, we created a cutting-edge website with effective, practical and beautiful designs, as well as custom development content.
Search and Display Advertising on Google and social media was developed, targeting specific areas in South Florida where qualified lead potential was determined to drive traffic to the newest location, and later to their other four locations.
Special promotions were created in order to get people's focus and to collect their information to build a database; after that, Automated Email Marketing Campaigns were introduced as part of a consistent and ambitious marketing strategy, with customized content focused on providing its guests with more information about the restaurant, the “Cuban cuisine culture” and to nurture relations with local guests.
As part of this process, we integrated a customer review platform that helped to create and improve their online reputation.
For more than 70 years, Morays Jewelers has been one of Miami’s top jewelers, specializing in high-end jewelry, top watch brands and custom luxury pieces.
The Challenge
For decades, Morays Jewelers was located in Downtown Miami. After opening a second location in Coral Gables and later closing their original store, they needed exposure and brand awareness for their new location. Also, they had an old, outdated website that was not user and mobile friendly, with inconsistent content and branding.
The Solution
DM Agency worked with the Morays team on a strategy aligned with the company’s ambition and their target audience. From identity, to website design and content within it, we developed their brand personality to establish a truly fine jewelry buying experience, taking into consideration their competitors, their new location and market, and creating a brand integrity where customers could connect with content they were interested in and shop for the products they valued.
The DM Agency design team developed an entire branding project for them, including logo enhancement, magazine ads, seasonal promotions to drive more traffic to the store, and an eye-catching website to improve their web and brand presence. Through this, we focused on generating more leads and more calls, and making the site adaptive, based on the fact that most traffic comes from mobile devices.
After that, our social media department took over their social channels to create engaging and relevant content, where people could learn more about the brands and the fine jewelry available at the store.
A strong and smart Advertising strategy for Google Search & Display and social media was developed, targeting specific areas in South Florida where qualified lead potential was determined.
Automated email marketing campaigns were created, with customized content focused on providing those undecided leads with more information about their offers and special events and nurturing those relations. The results were highly positive.
